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Using the wrong tone can start an argument, ruin a friendship, create aggression, and even destroy a marriage. The way you say things matters. And that fundamental truth applies most pertinently in marketing. Read More

“A 360-degree view of the customer includes every touchpoint across channels with your brand.” ~ Dan Arthur, Senior Director of Customer Experience and Operations, Andrew Reise Consultancy. Read More

Silly Season is here! The time of year when you want to ensure you keep your customers interested, surprised and intrigued – and your brand top of mind. Read More

On the face of it, planning an event may seem fairly straightforward to the uninitiated. Find a suitable venue, get in caterers, some entertainment, work to a budget, and invite the guests. Et voila! A successful function. Read More

You’ve spent a long time building, presenting and marketing your brand; time spent on design and colour, look and feel, with a view to the most effective impact on customer experience. So, the worst thing you can do at this point is not take those extra steps to protect your brand from theft, trolls, and the effect of poor communication. Read More

Building your website is exciting. There’s much discussion about content and pages and colours and logos, etc. But once your website is up and running it becomes a single site hanging in cyber space among millions of others. Once you’re there, you need to bring people to your site, to see your services and products – and hopefully to become purchasers and loyal long-term customers. Read More

There is no doubt that the eye is attracted to moving images. In colour and vibrant, video is like millions of small movies, and is beginning to take centre stage as a number one engager for both entertainment and information. In short, it has become one of the most versatile and profitable digital marketing tools for business out there. Read More