About Us

The history of Out of the Blue

We were born out of the “blue.”  Yes! We literally came to existence when Sanlam (“the blue”) demutualised and decided to outsource their graphic design, communication and printing services. At the time, we were all part of their internal graphic design studio and approached Sanlam for a management buyout.  Out of the Blue Graphic Design (Pty) Ltd was established in December 1997 with Sanlam as our first client and a 3-year contract in hand to govern their corporate identity. Join us in our journey as we celebrate our interesting history and milestones, 20 years in the making.

About Us
About Us
otb-history-img-square-555×430-4

About Our Team

We’re a friendly bunch with no hierarchy in our decisions, loads of experience and our team has been around forever, so a long-standing relationship with our clients is a given.

Loyalty and commitment are often hard to find. However, as the majority of our permanent staff members are also shareholders, they have a direct personal interest in the success of the company. Apart from the permanent staff, we also have a trusted network of expert service providers to assist in satisfying our clients’ every need. This ensures that we can compile the best possible team with the right skills to focus exclusively on the project at hand and execute it successfully.

As we pride ourselves in adhering to deadlines at all cost, we always have backup available for all team members at short notice. We’ve handpicked the members best equipped in terms of skills and experience to serve on this specific project team. They understand the challenges, pressures, and processes typical to high-profile projects such as these all too well.

ARINA VERMEULEN | Account Manager | Director | Shareholder

ARINA VERMEULEN
Managing Director | Shareholder

show more

New inventions, raw talent, technology
BA Visual Arts (University of Pretoria)

Arina’s easy-going and witty outlook on life is juxtaposed by her determination and passion for design. She is inspired by new inventions, gadgets and has a keen eye for raw talent. She is not a follower of rules and scorns those without an opinion, yet, you will always find her laughing her way through mountains of work.

After heading up Sanlam’s Design Department for 10 years, Arina sees the establishment of Out of the Blue as a big highlight in her career and has thrived on seeing the company grow, diversifying its services and appointing talented people along the way. Being a veteran of design herself, she is looking forward to working with new technologies and a new generation of millennials and mindsets to strengthen her team.

Her love for design is closely augmented by her green fingers (she is an avid gardener), a sense of adventure, travelling to unknown destinations and binge-watching anything on YouTube.

show less

CEDELLE LOCHNER | Account Manager | Shareholder

CEDELLE LOCHNER
Account Manager | Shareholder

show more

All things design in all facets of life
BA Visual Arts in Visual Communication Design (University of Stellenbosch)

Having started her career in Sanlam’s marketing department, Cedelle is inspired by beautiful design, whether it be a logo, a layout, interiors, a product or furniture piece.

Having worked on both sides of the business, first as graphic designer and then as an account manager, she is still motivated by the thrill of landing a new client and is looking forward to the pushing of boundaries and the introduction of new cultures and languages in her industry. At home, she is a mother to two wonderful girls and a wife to a dynamic partner.

show less

ANNALENE KINGHORN | Account Manager

ANNALENE KINGHORN
Account Manager

show more

Authenticity, foodie, imaginary friends
BCom (University of Stellenbosch)

Vibrant and compassionate is probably the most apt way to describe someone who is inspired by those who have overcome great challenges and people different to the norm, yet staying true to who they are.

Annalene started her career in Sanlam’s advertising department, married her high school sweetheart, started a family and moved to the UK. In keeping with her foodie persona she baked cakes for tea rooms in England, co-owned a gallery and coffee shop in the Karoo and came full circle when she joined the Out of the Blue team in 2007.

She is inspired by the energy of the new generation creatives joining the agency, yet often still craves the times of no connectivity and looks forward to solutions on how we can recharge our creative juices in future.

At home she is wife and mother of 3 grown-ups. She believes in teaching children about the wonder of having imagery friends, and fuels her creativity through cooking, photography, painting, mosaicking, reading and crocheting.

show less

ROBERT SCHULTHEISS | Designer

ROBERT SCHULTHEISS
Designer | Shareholder

show more

Design, design, design
BA Information Design

Dutch design, creative design, web design – pretty much all things design is what inspires Robert, whose mentoring ability is waiting to be unleashed on those lucky enough to work with him. Although venturing into the digital age, Robert still believes that there are further possibilities in print waiting to be untapped. He has worked on large projects such as the Annual Report of Stellenbosch University, for whom he also serves as external examiner. At home Robert is a doting husband to wife Carine, a Biology teacher, and two talented daughters, Milena and Caro.

show less

LAURA FOLEY | Designer

LAURA FOLEY
Designer | Shareholder

show more

Pop culture, passion, Zumba
National Diploma in Graphic Design (Cape Technicon)

Pop culture, fashion and brightly colourful does net yet even aptly describe someone who, after 20 years, still completes even the simplest design job with passion and precision. Laura is looking forward to working with the younger minds in her profession and embracing the new energy and perspectives they bring to the table.

At home, you will find her dancing away at Zumba.

show less

ADRIAN LEEMAN | Designer

ADRIAN LEEMAN
Designer

show more

Work-life balance, laughter, challenging jobs
Diploma: Visual Communication (AAA School of Advertising)

Adrian is clearly a man of few words, but loads of action. Having won two student awards including a bronze Loerie during his time at THE AAA School of Advertising, his creativity and skills are evident. He has been hard at work at Out of the Blue for 8 years and sees each day as an interesting set of challenges, which he conquers cleverly by laughing at himself!

show less

MARTIN FAIRHURST | Production Manager

MARTIN FAIRHURST
Production Manager

show more

Nature, sports, printing

A production veteran, Martin started his career as a graphic designer and spent the bulk of
his working life dealing with corporates. Martin’s years of experience saw him handling the entire Sanlam printing account, which is now being managed by 5 people! The colours, shapes and designs found in nature stirs his inspiration and he is excited to see how technology will change the digital printing game even further. At home, Martin is a keen handyman and gardener and an ardent motor and water sports fan.

show less

AMANDA GREYLING | Designer | Shareholder

AMANDA GREYLING
Designer | Shareholder

show more

Fashionistas, black humor, motorcycles
BA BK (Information Design) (University of Pretoria)

With Amanda, the truth is stranger than fiction! Think fashionistas, black humour, the absurdity of everyday life, the Far Side (Gary Larson) and Trevor Noah and you would have come across a few things that make her laugh.   As shareholder at Out of the Blue, her career highlights definitely include the start of the company in 1997 but is trumped by her first Apple Mac which changed design in a major way and the launch of the World Wide Web. Creatively, Amanda is inspired by the patterns, textures, shapes, light and colours found in nature. Her design interests extend to architecture, interior, jewellery and industrial design and are fuelled by motorbike trips, travelling to unknown places and the Karoo stars (which puts everything in life into perspective).

Amanda’s creativity is fed by travelling, music, good friendships and family, watching art movies and she is currently excited about 3D-printing and developments in virtual reality and the change in society brought about by social media.

show less

BELINDA DU TOIT | Accounts Manager

BELINDA DU TOIT
Account Manager

show more

Innovative ideas, common sense, entrepreneurs

Entrepreneurs that become successful after having started from scratch and people with backbone and common sense are just some of the things that inspire Belinda, who joined the Sanlam Advertising Department straight after her matric exams in 1985.

Thirteen years later, she was appointed at Out of the Blue to handle the Sanlam Account as Account Manager. Keeping her clients happy and introducing them to new and innovative mediums and ideas is what she strives for.

At home she is a wife and mother to two children and loves spending time with her family, in her garden and travelling.

show less

CANDICE DYERS | Financial Manager

CANDICE DYERS
Financial Manager

show more

Office humour, outreach work, family
BCom (Acc)(Hons), CA(SA)

Being the newest member of the team, Candice attests that nothing inspires her more than a group of team members working towards the same goal. The pay-offs for hard work serves as an equal inspiration to help her do even better. She revels in the office humour at Out of the Blue and the rare sense of family amongst her colleagues.

Her future aspirations include improving processes and reaping the benefits thereof. At home Candice has a keen interest in outreach work, theology and creative Christian writing as well as spending time with her family and friends.

show less

LIZANNE MURISON | Designer

LIZANNE MURISON
Designer | Shareholder

show more

People, the colour purple, cupcakes
BA Visual Arts in Visual Communication Design (University of Stellenbosch)

Lizanne’s connection with people is what drives her creativity and passion for design. Her studies at Stellenbosch University and love for traveling have prepared her well for her journey at Out of the Blue, where she has been designing for the past 20 years.  Her extreme like of the colour purple is legendary as well as her ability to bake amazing cupcakes. She thrives on challenging herself to always exceed expectations and enjoys the wit and banter of the people she works with. She finds cell phone auto corrections hilarious! At home, she considers a good nap on the couch to be a real treat. Her future aspirations include winning the Lotto and then retiring!

show less

ERNST NIEUWOUDT | Designer: Creative Living Spaces |Shareholder: OTB

ERNST NIEUWOUDT
Designer: Creative Living Spaces |Shareholder: OTB

show more

Gardening design, 3D, Bonsai Trees
National Diploma in Graphic Design (CPUT)

Ernst’s first nine years in design took place in Sanlam’s advertising department after which he became a shareholder at Out of the Blue Graphic Designs. His passion for 3D, outdoor and gardening design, including, rock features, pools, waterfalls, natural river scenes and all types of wooden structures and decks, becomes evident through Creative Living Spaces, a spin-off business. He sees the launch of this business as the biggest highlight of his career and continuously draws passion and inspiration from nature.

Ernst is well-known for his dry sense of humour and collection of 600 Bonsai trees which provides him both passion and peace. He is inspired by the future challenges in landscape design brought about by the water shortage. This includes devising new and exciting innovations to harvest and manage water as part of our living spaces.

At home, he has been married for 25 years and has two children, Melissa (22) currently in LA, and a son, Jens (20), studying Sports Management.

show less

WIAN DU PLESSIS | Designer

WIAN DU PLESSIS
Designer

show more

Fibre, anything design, downtime
BA Graphic Design

We suspect design and fibre optic connections are what drives Wian, for who there is no what or who, since everything can serve as an inspiration. He joined the Out of the Blue team in 2013 and looks forward to Internet Explorer finally retiring as web browser in the future. At home, he believes in doing as little as possible, probably since he is so industrious at work.

show less

Social Responsibility

In the words of Churchill, “We make a living by what we get, but we make a life by what we give.” Over the past 20 years, we have been involved in various corporate social investment initiatives from delivering community service to donating funds to those in need.